The Elizabeth + Firehouse Alley Identity Design

During this project our CD, Rebecca was asked to create the brand identity for “The Elizabeth Hotel”. Named after the notable land owner—Elizabeth, the hotel was breaking ground in a historic corner of Colorado, below the Rockies. It was her goal to pay homage to Elizabeth—with a touch of class and elegance in the logo mark. She wanted to carry through this same idea in the overall brand identity and collateral we designed. 

In conjunction with the rebrand, The Elizabeth was joining forces to construct a lively alleyway that would border the hotel and shops along the path. The passageway was named Firehouse Alley, as an old Firehouse graced the end of the alleyway for years. It would play host to music, dining, food trucks, breweries and other indulging delights! She crafted the identity for this indulging attraction, as well as the outdoor collateral in conjunction with the space.