MoMA Exhibit Poster Series

Our CD, Rebecca was given the opportunity to design a poster outlining the calendar year of exhibition dates for the Museum of Modern Art (MoMA).

Pure typography was used to embody the poster. The type used accentuated the MoMA’s simplistic and bold brand identity while highlighting their logo. To expand upon this idea, rather than limiting the exhibition information to one poster, she chose to transform the concept into a series of five posters. Each poster detailing 2-3 months of exhibition dates. 

The posters are bold—both graphically as well as in their use of color. This beautifully displays the MoMA’s overall brand aesthetic, as well as the exhibition list of events. Additionally, she wanted each poster to be able to exist as a bold, abstracted and singular piece—but when brought together, they join to become part of a larger language and overall form.